NETFLIX WITH ADS LAUNCHES IN AUSTRALIA NOVEMBER 4 PRICED AT $6.99

 

We’re excited to launch Basic with Ads — Netflix’s lower priced ad-supported plan — in November. 

  • Unmissable entertainment at unbeatable value: Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.
  • Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. 
  • A plan for every fan: Our current plans and members will not be impacted. Basic with Ads complements our existing ad-free Basic, Standard and Premium

Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: 

  • What stays the same: A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
  • What’s different: Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which we’re working on; no ability to download titles.

In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. Starting in November, signing up will be easy — visit Netflix.com, and register with your email, date of birth, and gender to get started.

Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.

  • Ad Format: At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films. 
  • Advertiser Controls: To help advertisers reach the right audience — and ensure our ads are more relevant for consumers — we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence). 
  • Verification Tools: We have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023. 
  • Audience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.

Basic with Ads will launch just six months after we first announced the option of a lower priced ads plan. None of this would have been possible without our team’s hard work or Microsoft’s extraordinary partnership. The switch from linear is happening at an ever increasing speed, with streaming now surpassing broadcast and cable in the US. We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan. While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time. 

Plans and Pricing

Netflix offers a variety of plans to meet your entertainment needs.

As a Netflix member, you are charged monthly on the date you signed up. A Netflix account is for people who live together in a single household. Learn more about sharing Netflix.

Netflix Plans

Basic with ads
(available November 2022)

Basic

Standard

Premium

✓ Watch on 1 supported device at a time

✓ Watch on 1 supported device at a time

✓ Watch on 2 supported devices at a time

✓ Watch on 4 supported devices at a time

Some movies and TV shows unavailable (learn more), unlimited mobile games

✓ Unlimited movies, TV shows, and mobile games

✓ Unlimited movies, TV shows, and mobile games

✓ Unlimited movies, TV shows, and mobile games

✓ Watch in HD

✓ Watch in HD
(available November 2022)

✓ Watch in Full HD

✓ Watch in Ultra HD

✓ Ad-free TV shows and movies

✓ Ad-free TV shows and movies

✓ Ad-free TV shows and movies

✓ Download on 1 supported device at a time

✓ Download on 2 supported devices at a time

✓ Download on 4 supported devices at a time

Pricing (Australian Dollar)

  • Basic with ads*(available November 2022): AU$6.99/month
  • Basic: AU$10.99/month
  • Standard: AU$16.99/month
  • Premium: AU$22.99/month

And as Trevor Long from EFTM reports below……

If the entry level $10.99 Netflix plan is too much for you, Netflix is launching it’s “Basic with Ads” plan in November at a price of $6.99.

Importantly, existing Netflix customers will NOT see ads, nothing changes for you. The new plan lineup will start with Basic with Ads, then Basic, Standard and Premium.

Australia is one of 12 countries launching Basic with Ads, including Brazil, Canada, France, Germany, Italy, Japan, Mexico, Korea, Spain, the US and the UK.

What we know is that you’ll see on average 4-5 minutes of ads per hour, and there will be some movies and TV shows that will not be available on the Basic with Ads plan. That’s not because Netflix doesn’t want you to have them, but because the rights Netflix paid for didn’t allow for ads in the programs. They’re working on it.

There’s also no downloads available, so if you are planning to fly somewhere, and get some shows on your tablet or phone, you’ll need a higher paid plan.

 

Ads will be 15 and 30 seconds in length, and will play before and during shows as EFTM revealed recently.

It’s a $4 a month saving, but you’re getting 4-5 minutes of ads per hour. Worth it?

Honestly, I don’t see it. At $3.99 it’s appealing. But for $6.99 you’re getting Amazon Prime?

 

 

 

Patrick Larobina