Prime members may have noticed recently that they are  now able to watch over 3,500 live sporting events per year on beIN SPORTS through Prime Video Channels.

Prime Video’s partnership with beIN SPORTS is now live, with the service available to Prime members on Prime Video Channels in Australia. beIN SPORTS is the the first standalone live sports channel for the service locally. Prime Video Channels allows customers to get even more out of their Prime membership by adding the channels they love for a monthly subscription fee, with the convenience of a single-account login and user experience, which can be cancelled at any time.

The beIN SPORTS service with Prime Video Channels, which is available for $14.99 AUD per month, is the destination for Australian sports lovers with international football, tennis, and rugby tournaments. It offers fans more than 3,500 live events per year, including a wide array of live and on-demand football content, including Serie A, Bundesliga, Ligue 1, the English Football League with events like the Carabao Cup, Scottish Professional Football League, Africa Cup of Nations, and more. Fans can also watch tennis events, encompassing the ATP and WTA tours, and European Rugby Union.

More than 100 hours of live sport will feature on the beIN SPORTS channels in launch week, daily action from the ATP ASB Classic in Auckland, the launch of the 2023 Africa Cup of Nations and key matches from the Bundesliga, Serie A, English Football League and much more.  See start times below (all AEDT).

Hushidar Kharas, head of Amazon Prime Video Australia and New Zealand, said:

“This new partnership with beIN SPORTS is an exciting step forward for Prime Video’s sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place.

“We know our Australian customers are obsessed with live sport, and the add-on of beIN SPORTS via Prime Video Channels will unlock thousands of marquee events for football, tennis, and rugby enthusiasts.”

Mike Kerr, managing director, beIN Asia Pacific, said:

“This partnership with Prime Video Channels marks a significant milestone for beIN SPORTS as we  continue to enhance the sports viewing experience for fans in Australia. Through this exciting alliance, we are not only expanding our reach but also ensuring that the sports community have unparalleled access to our premium and exclusive sports coverage.

“We remain deeply committed to serving the passionate fans in the region and look forward to working closely with Prime Video Channels to reach new audiences and elevate engagement by providing a top-notch sports entertainment experience.”

Prime Video Channels is available via the Prime Video app to watch anytime, anywhere in Australia on supported smart TVs, Android mobile devices, Amazon Fire TV, Amazon Fire TV Stick, and more. For a full list of capable devices, please visit www.primevideo.com/help.

Prime Video Channels is part of the growing list of benefits for Prime members in Australia, which include fast as one day shipping on Prime-eligible orders, Amazon Music, Prime Reading, Prime Gaming exclusive deals, and more. Prime Video Channels’ offering in Australia adds to the channel partnerships available through Prime Video Channels in the U.S., UK, India, Japan, Canada, and multiple markets across Europe and Latin America which, when combined, give Prime members access to more than 300 channel subscriptions that can be added to their membership.

beIN SPORTS is available as a paid monthly add-on subscription at $14.99 AUD per month via Prime Video Channels, with a seven-day free trial and anytime cancellation.

 Is it good value?

In my humble opinion, there are more cost effective options such as buying a yearly subscription directly with BEIN or through an IL GLOBO package but this method is another way to access the content if you are already in the Amazon / Prime ecosytem